Digital billboards are a great way to get your business seen and heard. But, to really make them stand out, you need to do more than just put up a billboard and wait for people to notice. That's where ADZ on the Go can help. We are a Houston-area digital marketing firm helping small businesses meet their goals and better serve their customers. We offer digital mobile billboards that you can use for a myriad of occasions and purposes, from advertising your events to promoting a sale. Here are some tips to make your digital billboards stand out. Contact us to get started today!
Tips for Making Digital Billboards Stand Out
Tips for Making Digital Billboards Stand Out
Pick A Show-Stopping Design
Digital billboards are different from traditional billboards due to their size and resolution and the fact that they can move. Use this to your advantage and create a design that grabs people’s attention. Our digital marketers recommend using bright colors, bold typography, and interesting visuals, which are all great ways to make your billboard stand out. Ask our team for more ideas today!
Choose The Best Location
Location is key when it comes to digital billboards. One of the biggest benefits of mobile billboards is the fact that they can be moved from place to place. Choose spots that have high foot traffic and are highly visible. Also, consider the time of day when selecting a location—if you’re targeting morning commuters, you’ll want to choose a spot that’s visible to them as they’re driving to work. Or, if you are looking to advertise a weekend event, perhaps a location near a popular Houston-area grocery store is optimal.
Take Advantage of Motion
Digital billboards are great because they can be used to create motion graphics. You can use animation, video, or even interactive elements to engage people and make your billboard stand out. You can animate your logo, your slogan, or anything else that speaks to your brand. This will instantly garner eyeballs, as most people instinctively look at anything moving, especially while driving. Ask our experts today.
Keep It Simple
Digital billboards can be overwhelming to look at, especially if they’re filled with too much information. Keep your message simple and focus on one or two key points. This will help make your billboard more effective. You'll also want to keep the graphics simple, too, so that those who see your mobile billboard will remember it. When done right, digital advertising boards can be powerful sources of advertising because they are different and grab attention. Let our Houston digital marketing company help you with all of your advertising needs. Get in touch today!
Change Your Content
Digital billboards should be updated regularly to keep people interested. Change up your content every couple of weeks to keep people engaged and coming back for more. This can be easy to do when you are advertising events, sales, or specials. That being said, be sure you change up your mobile billboard in Houston to be different enough that people notice it. After all, if any type of advertising, even a mobile billboard, sits for long enough, people become immune to it and don't "see" it anymore.
CALL ADZ ON THE GO TODAY
By following these tips, you can make your digital billboards stand out and get your message across to potential customers. Our team is proud to offer not only our revolutionary digital mobile billboards for your advertising purposes, but also our digital marketing services, which include paid ads, social media marketing, email marketing, and more. To get started, reach out to our team with your questions. Contact us today!