Marketing is a critical aspect of any business, and having a partner to help navigate this complex landscape can be invaluable. However, choosing the right marketing partner can be a bit of a challenge, particularly given the diversity of marketing services and companies. And, with so much on the line, you want to get it right. ADZ on the Go offers a wide variety of marketing services for small businesses. In this blog, we’ll discuss a few key things to keep in mind when selecting the right marketing partner for your business. Contact us to get started today!
How to Choose the Right Marketing Partner
How to Choose the Right Marketing Partner
Identify Your Marketing Needs
The first step in choosing the right marketing company is to define what you need. Are you looking for help with branding, social media, email marketing, or something else altogether? What specific goals do you have for these marketing efforts? By taking the time to answer these questions, you’ll be better equipped to narrow down your search and find a partner whose services align with your needs.
Evaluate Their Track Record
Once you’ve determined your needs, take a close look at potential marketing companies’ track records. What kind of results have they achieved for previous clients? Do they have any experience working in your industry or with businesses of a similar size? Sifting through case studies and client references can give you a sense of whether or not a particular partner would be a good fit for your business. AZD on the Go has years of experience, and we'd be happy to share our references for you. Just ask!
Consider Their Approach
While results matter, so does the process. It’s essential to choose a small business marketing company whose approach fits with your business culture and values. For example, if you’re looking to work with an agency that will require close collaboration, you’ll want to ensure their team is communicative and responsive. Other companies may prefer an agency that is more hands-off but delivers results. Make sure you’re comfortable with their working style and approach before committing to anything long-term.
Assess Their Expertise
Marketing is a diverse field, and no one person or agency can be an expert in everything. While you don’t necessarily need a digital marketing specialist who can handle every possible need, you’ll want to ensure that they have the expertise to handle your particular needs. For instance, if you’re looking for an agency to handle social media, you’ll want to see examples of social media campaigns they’ve executed successfully.
Consider Their Process and Workflows
In addition to the advertising company's expertise, you should also carefully evaluate a potential partner's process and workflows. Do they have a clearly defined approach to their work? Is this approach documented and easy to understand? How does their team handle communications, updates, and reporting? Understanding their workflows can give you insight into how they’ll manage your project and how proactive they’ll be in keeping you informed about progress.
Evaluate Their Technology and Tools
Marketing technologies and tools are continually evolving, and the right small business marketing company should be using the most up-to-date tools to deliver the best results. While you don’t need to have a deep understanding of every technology or tool they use, it’s a good idea to ask them what their tech stack includes to ensure it meets your business needs.
Assess Their Costs
Last, but certainly not least, you should evaluate a potential marketing company’s cost structure. Marketing budgets can range from modest to substantial, and you’ll want to make sure that your chosen partner’s costs align with your budget. Look for a partner that is transparent about costs, with no hidden fees, and make sure you understand their billing structure upfront.
CALL ADZ ON THE GO TODAY
Choosing the right small business marketing company is an essential step in achieving business success. ADZ on the Go puts your needs first. Call our small business marketing company today!